This project was so much fun and a great learning experience. I initially thought I would solely focus on improving our social media image and integrating an accounting system that would help us keep track of all our expenses and revenues. However, I quickly learned that running a business is tricky and unpredictable at times and that it's important to do whatever is needed to keep it running. 

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I feel like we found great success in our research and testing process. We were able to get outside and enjoy time in the mountains while we tried to figure out which products actually worked. Sometimes we came home wet, cold and exhausted because we underestimated the weather and the effectiveness of some products. Other times the products kept us nice and warm. Whatever situation we found ourselves in, we always came home with huge grins on our faces. That is the image we want to portray to our customers, that hunting and adventuring outdoors can be amazing no matter what happens. I loved getting to connect with our social media followers about something that we are all very passionate about.