In order to get our name out in the business world, we revised our social media marketing strategies. After extensive planning and collaboration, we decided that the most important thing to focus on was product testing and research. In order to improve our social media presence, we needed to test and research products so that we could give our customers our unbiased opinion of the products that actually worked.

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My partner and I seek to provide the highest quality products for the best prices and neither one of us felt comfortable promoting products that we did not test first.

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After much testing and research, we revamped the way products were presented on our social media pages. At first we were promoting products six days per week. We found that we had a greater response from our audience when we shifted to product promotion five days per week and talking about hunting and other outdoors experiences and tips one day per week. We were able to connect with our audience on a deeper level which led to an increase in hits on our website as well as overall sales.